UK UGC & PERFORMANCE CREATIVE STUDIO
UGC THAT LOOKS NATIVE. AND SELLS.
Scroll-stopping UGC built for TikTok, Meta & Reels — from concepts and hooks to filming, editing and ready-to-test variations.
600+ Clients • 400+ 5-Star Reviews • UK-Based
PAID SOCIAL CREATIVE
TRUSTED BY BRANDS BIG AND SMALL
THE DIFFERENCE
YOU DON’T NEED ANOTHER PRETTY VIDEO. YOU NEED MORE WINNING ANGLES.
Great UGC isn’t just about looking authentic. It’s about finding the hook, angle and message that makes somebody stop scrolling. That’s why I build creatives around multiple ideas your brand can actually test.
01 / WHAT WE DO
CONTENT WITH A JOB TO DO.
01
UGC Ads
Direct-response creative that makes your offer feel at home in the feed.
02
Organic Content
Relatable, platform-first videos to keep your brand showing up.
03
Creative Variations
Multiple hooks, CTAs and edits from the same concept — giving you more creative to test without reshooting everything.
04
Monthly Content
A consistent creative pipeline for brands that never stop testing.
02 / THE WORK
MADE FOR THE FEED. NOT THE SHOWREEL.
Native creative. Different hooks. Built to test.
Product-led UGC
Problem / solution
Native paid social
Product-led UGC
Problem / solution
Native paid social
ONE SHOOT. MORE TO TEST.
3 HOOKS × 2 CTAs × 1 CORE CREATIVE
Instead of betting your campaign on one opening, build several creative combinations around the same idea and find out what actually resonates.
03 / EXPERIENCE
CREATOR SPEED. AGENCY THINKING.
600+
Clients
400+
Five-star reviews
1000s
Videos created
04 / HOW IT WORKS
FROM BRIEF TO READY-TO-TEST.
01
Brief
We align on your offer, audience and goal.
02
Concept
Hooks and angles give every video a purpose.
03
Create
Native delivery, filmed for the platform.
04
Edit
Pacing, captions and clear calls to action.
05
Test
Take the creative live. Learn what resonates.
05 / FIND YOUR FIT
ONE PROJECT. OR YOUR NEXT CREATIVE PARTNER.
ONE-OFF CREATIVE
Creative Starter
A focused starting point for brands that need one strong piece of UGC.
FROM £200
✓ 1 complete UGC creative
✓ Concept & script support
✓ Filming
✓ Editing
✓ 1 hook
✓ 1 CTA
✓ 9:16 ad-ready delivery
GET A QUOTE →
MOST POPULAR
Creative Testing
More angles, more hooks and more opportunities to find what works.
FROM £500
✓ 3 complete UGC creatives
✓ Multiple hook options
✓ Multiple CTAs
✓ B-roll included
✓ Creative variations
✓ Ad-ready edits
✓ Built for paid-social testing
BUILD MY PACKAGE →
ONGOING CREATIVE
Monthly Creative
Fresh creative every month without starting from zero.
FROM £850 / MONTH
✓ Monthly content allocation
✓ Fresh creative concepts
✓ Hook variations
✓ Creative planning
✓ Priority scheduling
✓ Consistent content production
✓ Multi-creator options available
DISCUSS MONTHLY CONTENT →
Final pricing depends on deliverables, paid usage, raw footage and campaign requirements.
Need something different? Custom packages are available.
06 / MORE VOICES. ONE DIRECTION.
NEED MORE THAN ONE CREATOR?
For brands and agencies building a broader creative mix. Bring multiple voices into one campaign, with a shared brief and a consistent creative direction.
Start a Project
07 / CLIENT FEEDBACK
GOOD WORK. REAL WORDS.
★ ★ ★ ★ ★
High-quality content, delivered promptly and adapted perfectly to feedback. Professional throughout.
Daniel J
Rift Refunds
★ ★ ★ ★ ★
Louis was patient, easy to work with and delivered almost instantly. We’d happily work with him again.
James L
GoodCourse
★ ★ ★ ★ ★
Louis nails the brief every time and is always happy to get stuck into our more unusual UGC ideas.
Catherine O
MyClaimsGroup
★ ★ ★ ★ ★
The content looked fantastic, felt authentic and was incredibly engaging. The whole collaboration was smooth and easy.
Laura
AUTODOC
★ ★ ★ ★ ★
Excellent delivery of our scripted videos. Fast, accurate and exactly what we needed.
James
Elastic Stage
★ ★ ★ ★ ★
Experienced, reliable and great value. Really pleased with the content and would definitely work with Louis again.
Jim
JRS
08 / THE PERSON BEHIND THE CREATIVE
HEY, I’M LOUIS.
UK CREATOR. 600+ CLIENTS. ZERO FLUFF.
I’m Louis, the creator behind Fracture Socials.
I’ve spent the last few years creating short-form content for hundreds of brands — from ecommerce products and apps to household names.
With experience in paid advertising and building audiences through TikTok, I’m not just thinking about how a video looks. I’m thinking about the hook, the audience, the objection and what makes somebody actually take action.
You deal directly with me from brief to delivery.
GET A QUOTE →
NEED FRESH CREATIVE? LET’S MAKE SOMETHING PEOPLE ACTUALLY WATCH.
Start a Project
09 / LET’S TALK
TELL ME ABOUT YOUR CAMPAIGN.
Share a little about your project. I’ll use your brief to put together a tailored quote.
10 / THE DETAILS